Markus Lupfer A/W 2014 London Fashion Week

With his statement sweatshirts and tees having an editorial moment for Spring 2014-Markus Lupfer's fashion label is getting more and more popular on both sides of the Atlantic now.

The  Fall 2014 collection -is inspired by the English countryside…vivid florals, plaids-and a fun graphics---in year round wearable silhouettes-that have a cool school girl vibe.

"I wanted to do something British, but still keep my own style…. It was the humor and the color scheme of Martin Parr's photography [that] enchanted." 



 www.markuslupfer.com